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Case study · AI robot arms for manufacturing
Standard Bots RO1 platform film, 2024
A platform film for RO1, the robot arm Standard Bots builds for factory floors.
The brief
Standard Bots builds RO1, a six-axis robot arm for machine tending, case packing and inspection that's designed to drop into existing setups. They needed a film that showed operators and engineers what it does on a real floor.
What we made
A 5-minute platform film on RO1 at work and the people it's built for, from machine operators to developers using its software and APIs.
Where Standard Bots is now
- Raised a $200M Series C at a $1B valuation in June 2026, with Amazon and Samsung Next among the investors.
- Expanding its Glen Cove, New York factory to 70,000 square feet.
- Now building humanoid robots that learn by demonstration, alongside RO1.
Sources: The Robot Report · Bloomberg
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