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Case study · Industrial humanoid robots
Noble Machines × NVIDIA Physical AI Journey, 2026
Six films that followed Noble Machines from stealth launch to the NVIDIA GTC and Automate show floors.
The brief
Noble Machines builds Moby, a general-purpose industrial humanoid for hazardous and labor-intensive work. Over 2026 they came out of stealth, showed at NVIDIA GTC and exhibited at Automate, and needed a film for each moment.
What we made
A series of six films: the stealth launch, Meet Moby, NVIDIA GTC 2026 coverage, Automate 2026 coverage and Physical AI Journey, the story of the year.
Where Noble Machines is now
- Deployed its first humanoids at a Fortune Global 500 customer within 18 months of launch.
- Featured in an NVIDIA case study: development about 3× faster on the Isaac GR00T, Isaac Sim and Jetson Thor stack.
Sources: The Robot Report · NVIDIA
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